Answering to the General Manager, the Digital Account Director plays an integral role in the successful planning and implementation of digital communication strategies and tactics for client healthcare brands. This person has a strong sense of user experience, visual design and information architecture. He/she considers all touch points and digital experiences with the brand. He/she helps to create innovative ideas that bridge web, mobile, email, creative, gaming, search and digital media to provide solutions to clients that are based on user insight and in context of overall marketing and CRM strategies.
The Digital Account Director will plan and sell-in marketing approaches, apprise clients of competitive activity, and make informed and authoritative recommendations regarding emerging digital and new technologies. The role demands a love of all things new, a passion for digital trends and technologies, an understanding of healthcare promotion, our clients, and their brands.