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Optimization Manager( Adobe Target practice)REMOTE (Alexandria, VA)
Responsibilities
• Assessments/audits of existing client digital ecosystems and recommendations for optimizations based on communicated client objectives, proven past successes, and industry best practices
• Audits, recommended technical solutions, and training for enterprise clients’ Analytics platform implementation
• Implementation of testing strategies (process, unit, stress, etc.) to validate adherence to specifications
• Effectively engage internal and external technical, C-Suite and senior leadership resources throughout the engagement lifecycle
• Create internal and external knowledge sharing in the form of blog posts, whitepapers, best practices, methodologies, internal trainings, etc.
• Develop and implement quality controls and departmental standards to ensure quality standards, organizational expectations, and regulatory requirements
Qualifications
- Oversee the configuration, administration, and operation of Adobe Target to support client initiatives
- A proven track record of testing and personalization strategy, and the ability to define strategies based on client business objectives
- Assess and audit the current state of Adobe platform configuration including Adobe Target, Adobe Analytics for segmentation, and Adobe Launch for experience integration
- Prepare project plans that list tasks, milestones, timelines, deliverables, dependencies and owners
- Monitor the effectiveness of optimization program and continuously improve prescribed testing plan
- Accelerate implementation and achieve ROI on the Adobe Target investment
- Provide consulting and roadmap for website optimization and customized experience strategies to clients
- Configure personalization elements in Adobe Target
- Work with UX/UI teams to take finalize content for personalization, A/B testing, or multivariant testing
• Assessments/audits of existing client digital ecosystems and recommendations for optimizations based on communicated client objectives, proven past successes, and industry best practices
• Audits, recommended technical solutions, and training for enterprise clients’ Analytics platform implementation
• Implementation of testing strategies (process, unit, stress, etc.) to validate adherence to specifications
• Effectively engage internal and external technical, C-Suite and senior leadership resources throughout the engagement lifecycle
• Create internal and external knowledge sharing in the form of blog posts, whitepapers, best practices, methodologies, internal trainings, etc.
• Develop and implement quality controls and departmental standards to ensure quality standards, organizational expectations, and regulatory requirements
Qualifications
- 5+ years of experience in the digital domain and use of technology to solve business problems
- 3+ years of experience working with Adobe Target
- Demonstrated experience in client facing definition of an optimization program
- Solid understanding of digital marketing & data reporting
- Strong understanding of HTML and CSS
- Intermediate JavaScript skills
- Ability to learn new technologies at high level to identify use opportunities
- Possess an innovative, problem-solving, and solutions-oriented mindset
- Exceptional organizational, presentation, and communication skills – both verbal and written
- Experience with tag management systems and data layers
- Experience working with Adobe Analytics and/or Google Analytics
- Understanding of database management and APIs
Department: Direct Clients
This is a contract position