Senior Manager, Category and Shopper Strategy (Nielsen/IRI, NPD, Hartman) AR (Springdale, AZ)

 Responsibilities:

• Plan, lead and execute, and synthesize research for the development of Client's proprietary Leadership Platforms designed to provide comprehensive category and department learnings to our customers to drive mutual growth.
• Consult with cross-functional teams on the development of business-building strategies and tactics informed by shopper insights
• Develop, maintain, and apply expertise in shopper dynamics
• Prioritize shopper and category opportunities and develop deep insights based on the Path-to-Purchase
• Create linkage between shopper insights that benefit the category and shopper insights that forward the interest of Client’s brands
• Maximize value from existing supplier partners in order to deliver superior shopper insights
• Ensure that conclusions and recommendations for all research conducted are clearly communicated, bringing conclusions of research studies directly to bear on the Customer business issues and opportunities.
• Guide the interpretation, use, and implications of shopper, consumer, marketplace, and environmental information to improve business decisions and customer knowledge base for future strategic planning.
• Identify new supplier partners and research approaches that can help Client develop best practices in shopper insights
• Serve as the shopper/category expert and customer-focused representative at internal team meetings

Qualifications:

• Bachelor’s Degree in Marketing, Marketing Research, or related field strongly preferred, or equivalent combination of education and experience; Master’s Degree preferred
• 6+ years of relevant experience, preferably with a consumer-packaged-goods company, retailer, or combination of research supplier and client-side experience with demonstrated success.  Field experience and food industry experience a plus.
• Strong knowledge and proven experience in leading primary research projects with a focus on delivering actionable insights. Solid practical knowledge in synthesizing syndicated sources (Nielsen/IRI, NPD, Hartman, etc.)  Understanding of Nielsen/IRI syndicated data and panel usage
• Excellent understanding of retailer relationships and category management principles
• Experience with retailer specific data/ shopper card data, a plus
• A highly motivated leader with the ability to devise an effective solution in unstructured situations
• Must be comfortable presenting to multiple levels of the organization and voicing opinions to provide business recommendations and consulting that draws on relevant experiences
• Excellent planning and project management skills
• Excellent written and verbal communication skills
• Strong ability to leverage creative thinking and storytelling skills

Department: Scout
This is a full time position