Vice President, Marketing and Business Development (Wyomissing, PA)

Since 1934, Utilities Employees Credit Union (UECU) has been helping people build brighter financial futures. What began as a credit union for gas and electric utility employees on the East Coast has grown into a $1.5 billion institution serving 64,000 members across the U.S., with our main office in Wyomissing, Pennsylvania. And we’re proud of our track record: UECU has earned BauerFinancial’s top 5-Star rating for financial strength and stability for an impressive 141 consecutive quarters, earning UECU the distinction of “Best of Bauer” for 35 consecutive years!

Are you a strategic, growth minded leader who can pair creative marketing with business development to shape the future of a trusted financial institution? UECU is seeking a Vice President, Marketing and Business Development to provide strategic leadership for our marketing and business development divisions, aligning their goals with the organization’s company-wide growth strategy.

What You’ll Do

Reporting directly to the President/Chief Executive Officer, you’ll be the driving force behind the strategies that help UECU grow and thrive. In this highly visible role, you will:

· Develop and execute strategies that boost member acquisition and engagement, product awareness, and cross-selling

· Strengthen existing sponsor company relationships, identify and cultivate new partnership and business opportunities,and elevate UECU’s reputation as a trusted financial partner

· Collaborate with executive leadership and cross-functional partners to ensure consistent messaging

· Create business development goals, build a pipeline of growth opportunities, and track results against measurable growth targets

· Use data-driven decision-making to renew and refresh effective campaigns

· Lead and develop two talented teams while overseeing marketing resources, vendor relationships, budgeting, and sponsorships that support our mission and membership

What You’ll Bring

You’re an accomplished marketing leader who blends big-picture vision with hands-on expertise. Here’s what you’ll bring to the table:

· A bachelor’s degree in marketing, communications, business administration, public relations, or a related field (equivalent combinations of education, training, and relevant experience may be considered)

· Ten (10) or more years of progressive marketing, communications, brand management, PR, digital marketing, and sales leadership experience within a financial institution and/or organization

· Essential experience with marketing automation platforms, digital member engagement tools, and predictive analytics, including website accessibility, search engine optimization, and performance dashboards

Ready to bring bold ideas and strategic vision for building partnerships, and a passion for member service to an organization with more than 90 years of trust? We’d love to hear from you!

This is a management position
This is a full time position