We are Guggenheim, a global constellation of museums unlike any other in the world. Four museums on three continents, united by the power of groundbreaking art to connect us to ourselves and to each other. Since our founding in 1937, the Guggenheim has introduced, celebrated and brought to the public the newest voices and visions in modern and contemporary art. When Solomon R. Guggenheim and Hilla Rebay set out to share the joy they first experienced in discovering experimental art, they initiated the creative risk-taking that is today synonymous with “Guggenheim” throughout the world. Across the globe, each Guggenheim stands not just as a backdrop for visionary art but as masterpieces in and of themselves to experience.

SUMMARY OF POSITION:
seeking a results-driven Digital/E-mail Marketing Manager to lead the strategy, planning, execution, and analysis of e-mail marketing communications for Guggenheim New York. Working independently under the guidance of the Associate Director of Marketing, this role will serve as the institution’s subject matter expert in email marketing and play a key role within the Global Communications team. The ideal candidate is highly organized, technically skilled, and attuned to the museum’s mission and visual identity.

This individual will ensure all email communications align with Guggenheim branding guidelines and editorial standards, while partnering cross-departmentally to support audience engagement, ticket sales, membership, and program awareness across institutional priorities.


KEY RESPONSIBILITIES:
  • Serve as the email marketing lead for Guggenheim New York and act as the primary point of contact for internal stakeholders.
  • Own and manage the institutional email marketing calendar via Basecamp, balancing campaign frequency, audience segmentation, and cross-promotional opportunities.
  • Execute the full lifecycle of email campaigns in Salesforce Marketing Cloud (ExactTarget), including content planning, targeting, segmentation, HTML coding, rendering tests, approvals, deployment, and performance reporting.
  • Manage and optimize automated journeys and trigger-based programs using Journey Builder.
  • Ensure rigorous QA and A/B testing for all email elements, including design, copy, subject lines, timing, and audience segments.
  • Source content and creative assets from departments such as Membership, Development, Public Programs, Education, Group Sales, and Retail. Provide light copywriting support as needed.
  • Uphold the Guggenheim’s style, editorial voice, and brand identity in all email communications.
  • Analyze campaign metrics and develop actionable reports to inform ongoing strategy and testing opportunities.
  • Collaborate with the Salesforce Marketing Cloud and CRM teams to ensure best practices and technical integration.
  • Select, manage, and mentor seasonal interns.
  • Monitor and respond to inquiries from the department’s general email inbox.


SKILL AND EXPERIENCE REQUIREMENTS:
  • Minimum 3-5 years of experience managing email marketing, preferably within a cultural institution, arts organization, or nonprofit.
  • Proven experience executing campaigns in Salesforce Marketing Cloud (ExactTarget), with working knowledge of SQL and AMPscript.
  • Strong organizational and project management skills with exceptional attention to detail.
  • Proficiency with basic HTML, email rendering, and familiarity with Adobe Photoshop.
  • Experience with A/B testing, segmentation, and data-driven optimization strategies.
  • Ability to communicate clearly and effectively, with strong writing and editing skills.
  • Proficient in Microsoft Office Suite; experience with Basecamp or other project management tools a plus.
  • Familiarity with Guggenheim branding and the ability to uphold its visual and editorial standards.
  • Salesforce Marketing Cloud Email Specialist certification preferred.
  • Direct experience with museums, cultural institutions, or visual arts organizations is highly desirable.
  • Flexible, collaborative, and able to adapt to shifting priorities in a fast-paced environment.
  • Interest in the visual arts.

WORK DEMANDS and ENVIRONMENT:
  • Ability to travel within the metropolitan area as required to perform the above duties at any of the Guggenheim’s owned or leased properties upon request.
  • Occasionally work may be conducted outdoors, exposure to varied weather conditions.
  • Ability to work nights, weekends, holidays on occasion.

EDUCATION:
  • Bachelor’s Degree

CERTIFICATES, LICENSES, REGISTRATIONS:
  • Marketing Cloud Email Specialist Certification

REPORTS TO:  Associate Director, Marketing

LOCATION:  One Liberty Plaza, New York, NY 10006

WORK SCHEDULE: This is a hybrid role with three days in the office required, as well as nights or weekends for special events and/or meetings as needed.

POSITION TYPE:  Full-time, Exempt, This position is covered by a Collective Bargaining Agreement with Local 2110 UAW. 

SALARY RANGE:  $73,000 - $75,000 annually

The Guggenheim is dedicating itself to creating paths that lead to a more inclusive and diverse institution.  We encourage inquiries from applicants who will reflect the plurality of our culture and our global audience.  The Guggenheim does not discriminate on the basis of age, race, creed, color, religion, marital status, gender identity and/or expression, sexual orientation, veteran status, national origin or disability status.

Department: Marketing
This is a full-time position

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