Director of Marketing and Communications (Albion, MI; Hybrid - Albion)
Director of Marketing and Communications
The Director of Marketing and Communications will provide strategic and creative marketing and communications leadership for all aspects of Starr Commonwealth, including brand awareness, advocacy, and promotion/sales of professional learning services, online learning content, child and family behavioral health services, community-based programs, and fundraising development. This position reports to the Vice President of Advancement.
Responsibilities:
Qualifications:
Job Details:
Benefits:
*Health insurance
*Health savings account, employer contribution
*Dental insurance
*Vision insurance
*Short term and long term disability
*Life and AD& D insurance
*403(b) retirement savings plan with company match
*Paid time off including paid parental leave
*Employee assistance program
*Full time, hybrid in office and remote
*As a 501c(3) organization, Starr Commonwealth employees are eligible to participate in the Public Service Loan Forgiveness (PSLF) Program for student loans.
Starr Commonwealth EEO:
Starr Commonwealth is an equal opportunity employer.
Don’t meet every requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. At Starr, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Starr Commonwealth's Commitment to Diversity, Equity & Inclusion:
Starr Commonwealth recognizes the past and current struggles of identity groups who have been historically marginalized, impacted by toxic hierarchy, and taken by violence. We believe that equitable environments create opportunities for effective problem solving, sustainable growth, and, in general, a more holistic understanding of the world. As such, Starr Commonwealth is building a culturally diverse and pluralistic staff committed to working in a multicultural environment where differences are valued and respected. Women, minorities, individuals with disabilities, veterans, and intersectional individuals are encouraged to apply.
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The Director of Marketing and Communications will provide strategic and creative marketing and communications leadership for all aspects of Starr Commonwealth, including brand awareness, advocacy, and promotion/sales of professional learning services, online learning content, child and family behavioral health services, community-based programs, and fundraising development. This position reports to the Vice President of Advancement.
Responsibilities:
- Provide strategic and creative marketing and communications (MarComm) leadership for all divisions of Starr Commonwealth (professional learning, outpatient behavioral health, campus- and community-based programs, and development/fundraising). Create a one-stop-shop for collecting and prioritizing organizational needs/requests.
- Collaborate with the VP of Advancement, CEO, and executive leadership team to develop high level and detailed MarComm plans, strategies, goals and objectives for the organization and each division of Starr.
- Develop/enhance/integrate existing or new CRM and communication platforms (e.g. Hubspot, Survey Monkey, Monday.com, Blackbaud/Raiser’s Edge, etc), to effectively reach, engage and monitor behaviors of target audiences.
- Maintain/improve the functionality and user experience of Starr’s website(s) and online platforms.
- Advise and execute the acquisition and utilization of new contact lists and paid advertising opportunities.
- Ensure data and system analytics drive decision making and continuous improvement of MarComm strategies.
- Update, write and/or facilitate the creation of high quality online and print media content that clearly articulate the organization’s mission, vision, and history, as well as the promotion of current programs, services and impacts of the organization (including managing a relationship with a 3rd party printing house).
- Develop and strengthen targeted strategies that increase sales, enrollment and/or services for professional learning, outpatient behavioral health and community-based program customers/clients.
- Provide strategic direction and utilization of Starr’s donor database (Raiser’s Edge) to effectively reach and engage new and existing donors for annual, major and planned giving.
- Develop/enhance external media and press relationships to amplify Starr’s message(s) and brand awareness.
- Performs other duties as assigned.
Qualifications:
- Bachelor’s degree and/or 10 years equivalent experience in managing marketing and communications teams and strategies at mid-large organizations
- Extensive experience and understanding of various CRMs and communication platforms
- Website and social media experience
- Strong writing and editing skills
- Experience in child and family services, B2B and B2C sales, fundraising and advocacy work preferrable
- Valid Driver’s License and Background Check required
Job Details:
- Pay Range: $80,000 - 90,000 annually
- Job Type: Full-time, hybrid
Benefits:
*Health insurance
*Health savings account, employer contribution
*Dental insurance
*Vision insurance
*Short term and long term disability
*Life and AD& D insurance
*403(b) retirement savings plan with company match
*Paid time off including paid parental leave
*Employee assistance program
*Full time, hybrid in office and remote
*As a 501c(3) organization, Starr Commonwealth employees are eligible to participate in the Public Service Loan Forgiveness (PSLF) Program for student loans.
Starr Commonwealth EEO:
Starr Commonwealth is an equal opportunity employer.
Don’t meet every requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. At Starr, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Starr Commonwealth's Commitment to Diversity, Equity & Inclusion:
Starr Commonwealth recognizes the past and current struggles of identity groups who have been historically marginalized, impacted by toxic hierarchy, and taken by violence. We believe that equitable environments create opportunities for effective problem solving, sustainable growth, and, in general, a more holistic understanding of the world. As such, Starr Commonwealth is building a culturally diverse and pluralistic staff committed to working in a multicultural environment where differences are valued and respected. Women, minorities, individuals with disabilities, veterans, and intersectional individuals are encouraged to apply.
Department: Marketing
This is a management position
This is a full time position