(add)ventures- Digital Strategist (New England)

Digital Strategist
(add)ventures is looking for a digital-first strategist who is adept in understanding how brands win customer loyalty through connected experiences. In this unique hybrid role you’ll be known as a go-to-person for digital strategy, digital media, and paid social expertise. Every day will bring an interesting and new challenge to the job, but here are a few things you can expect to be accountable for consistently:

Your responsibilities will include:

Connect thinking across touchpoints brand, creative, content and media
Uncover unique insights and directions that help define a vision and roadmap
Guide the entire ideation process and support efforts all the way through to delivery
Work closely with the extended agency to develop strategic channel/media approaches that routinely impress and excite clients
Develop close working relationships with digital vendors, as well as managing cross-departmental issues/questions regarding digital execution
Analyze campaign results to highlight key learnings – and translating those learnings into concise, actionable recommendations so that we can push our work to be even more outstanding

Job requirements:

Bachelor's degree or equivalent
At least 5 years of strategy and planning experience in relevant digital creative agencies – relevant consulting and brand-side experience also considered
Experience buying through Facebook, Google AdWords, TikTok, Twitter, Snapchat and other DSPs
1-2 years of experience working with digital media networks like Google, Meta, and Amazon
Experience driving eCommerce revenue growth and online lead generation with paid media
Understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify
Proficiency in Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings.
Experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee
Strong familiarity with the digital environment – you know the digital world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying landscape/process
Knowledge and implementation of end-to-end customer experience strategies, including customer research, strategy, vision & design
An artful ability to translate client objectives into exceptional media strategies – and communicate them clearly
Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on media research tools and how and when to most effectively use them
Working knowledge of various Media tools (such as Nielsen, Comscore, Bionic, Quantcast, ICI, etc.)
Experience working in paid social including hands on activation within social platforms
Willingness to travel as needed – you’re open to new places, new faces and new ideas

Our Culture Rewards:

Energy, creativity and enthusiasm
Ability to work autonomously or in groups
Team based leadership
A good sense of humor
A passionate commitment to serve clients, co-workers and community
Loyalty and integrity

This position is a hybrid office / work from home arrangement with a minimum of three days per week at our HQ in Rhode Island.

(add)ventures is a multidisciplinary brand culture and communications firm. With offices in Miami, New York and East Providence, (add)ventures has been exceeding the branding goals of industry leading client partners for more than 25 years. Our offices specialize in disciplines including insights & analytics, video & animation, digital services, marketing, content creation and design. Our team is NICE – we’re nurturers with intelligence, character and energy. We solve problems, we make people happy, we love what we do and we love who we do it with.

(add)ventures is a mask-friendly workplace. We encourage COVID and flu vaccinations and boosters. And we strongly recommend anyone who feels unwell to stay home to ensure a safer in-office environment for everyone.

Sorry, no relocation available. We are an EEO/Affirmative Action employer.

This is a non-management position
This is a full time position

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Other Information

* Can you show proof of your legal right to work in the United States? Yes No

* Have you ever been involuntarily terminated (not including layoffs)? Yes No

* Are you at least 21 years of age? Yes No

* Can you pass a mandatory background check? Yes No

* Do you have a Bachelor's degree? * Do you have a minimum of 5 years in strategy and planning experience in relevant digital creative agencies * Do you have experience buying through Facebook, Google AdWords, TikTok, Twitter, Snapchat and other DSPs? if so, list which ones. * Do you have 1-2 years of experience working with digital media networks like Google, Meta, and Amazon? If so, list which ones: * Do you have experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee? If so, list which ones: * Do you have working knowledge of various Media tools (such as Nielsen, Comscore, Bionic, Quantcast, ICI, etc.)? If so, list which ones: * Do you live within commuting distance of East Providence, RI? * Salary desired * If hired, when would you be able to start? How did you hear about this position?