Technical Sales and Marketing Manager – Motion Control (relocation required)

Job Summary
The Technical Sales and Marketing Manager is responsible for the process of identifying opportunities, developing relationships, and securing profitable work for the company. This is accomplished through sales and marketing strategies and coordinated sales action plans that establish key customer relationships to achieve Encoder’s sales and revenue goals. Strengthening sales through relationship management, technical sales support, and collaboration of marketing initiatives with targeted customer types is essential. Specifically, duties include analyzing customer problems and resolving difficulties, providing technical cross referencing and technical support of electro/mechanical products, and making sales inquiries to develop new business with OEMs.

Job Responsibilities of a Technical Sales and Marketing Manager:
  • Managing the business development process, including product concept generation, screening, and test market coordination in conjunction with product development engineers.
  • Coordinating with other teams to ensure the achievement of sales objectives, provide customer-driven product improvement ideas, and communicate customer engagement opportunities.
  • Gathering information for pricing recommendations.
  • Analyzing the effectiveness of the company’s market intelligence gathering process and business development campaigns.
  • Maintaining a prioritized list of targeted markets and partner organizations.
  • Developing new initiatives and partnerships to develop multiple contacts and strategic relationships with specific customer types that are being targeted by the company.
  • Marketing standard products solutions to medium and large OEMs in targeted markets.
  • Defining specifications of OEM custom product opportunities and engineering solutions in close collaboration with engineering staff, both internally and within client organizations.
  • Developing a marketing approach and materials for product launch campaigns in conjunction with division sales forces and the marketing services group.
  • Overseeing, monitoring and ensuring that all field sales engineers have adequate resources to perform properly and are executing sales campaigns, monitoring customer needs, meeting sales goals and recommending product or service enhancements.
  • Working with the field sales engineers to develop competitive quotes on new business opportunities.
  • Managing the field sale engineer sales process by maintaining adequate field sales engineer skills by recruiting, selecting, training, coaching, and evaluating the performance of external sales representatives. Also, preparing and monitoring field sales engineer budgets.
  • Providing sales support by attending trade meetings and industry convention as well as meeting in-person with prospects, distributors, and customers as needed.
  • Reviewing and maintaining revenue and field sales engineer activity metrics including investigating lost sales and lost customer accounts.
  • Coordinating field sales engineers to integrate sales plan for all customer types and ensure projects are completed on time and within budget.
  • Managing the sales process by determining marketing strategies, negotiating selling price and creating sales quotations for assigned customer types.
  • Analyzing trends and results, establishing sales objectives by forecasting and projecting expected sales volume and profit for existing and new products for assigned customer types.
  • Identifying and approaching key or strategic partners and setting short- and long-term channel strategies.
  • Sustaining and renewing client contracts.
  • Maintaining professional and technical knowledge.

Skills of a Technical Sales and Marketing Manager:
  • Track record of significant successful business development
  • Aptitude for process management, strategic planning and financial analysis
  • Persuasive communication style to establish and maintain rapport with customers
  • Proactive, attention to detail, project management and organizational skills
  • Passion for personal accountability, achievement, learning and continual improvement
  • Proclivity towards collaboration with excellent communication and presentation skills
  • Experience managing technical sales or automation equipment distribution
  • Experience with pricing and executing technical sales strategies
  • Understanding industry challenges and trends
  • Strong negotiation and decision-making abilities
  • Experience managing performance metrics
  • Expert with CRM type software
  • Effective verbal and written communication skills
  • Customer service and technical support skills

Qualifications of a Technical Sales and Marketing Manager:
  • Engineering degree or equivalent work experience required
  • Sales and marketing CRM experience required
  • Marketing or business degree preferred, or equivalent experience
  • Minimum 5 years technical sales or design engineer experience
  • Must work well in team environment
  • Willing to relocate to north Idaho
Job Detail of a Technical Sales and Marketing Manager:
  • Travel required
  • Full time with benefits
  • Salary DOE

Essential Functions of a Technical Sales and Marketing Manager:
  • Perform a self-administered COVID-19 Antigen test (swab nose, spit in tube) and breathing well with face covering that meets CDC guidance OR be fully vaccinated for COVID-19
  • Sitting for long periods of time
  • Use of upper body, arms, and hands throughout the day
  • Lifting 5-10 pounds periodically
  • Bending, stooping, and reaching throughout the day to reach materials to move or pickup

 Company Benefits:
  • Health insurance - 100% employee premium coverage with low deductible!
  • Dental insurance
  • Vision insurance
  • Paid time off (vacation, sick leave, select holidays)
  • 401(k)
  • 401(k) matching
  • Long Term Disability insurance

About this company

Encoder Products Company (EPC) is the largest privately held encoder manufacturer in North America. Nestled in the mountains of North Idaho, we manufacture a wide variety of world-class industrial encoders while enjoying a quality of life that is unmatched. From our lake to our ski resort, there is plenty to do while still getting the job done!

Established in 1969, Encoder Products Company (EPC) is a leading manufacturer of premium rotary incremental and absolute encoders used for motion feedback. Our encoders are available worldwide to OEMs, MRO's, End Users, Service/Repair Organizations, and others through a qualified network of electrical, motion control, and industrial distributors. The Americas Division of EPC, located in Sagle, Idaho, USA, is headquarters for worldwide manufacturing and encoder research and development. To service and support regional markets, EPC also operates manufacturing facilities in Europe and Asia.

Our products are used in a diverse range of industries such as packaging, food and beverage, personal care, automotive, textiles, agriculture, material handling, biomedical, semiconductor, timber and lumber. Additionally, major electric motor manufactures have selected EPC encoders as their OEM feedback device.

EPC has introduced numerous "firsts" to encoder technology, many of which have been adopted as industry standards, such as the flexible tether mounting system found on almost all thru-bore encoders today. By anticipating and responding to the needs of our customers, we continue to develop and introduce products that offer innovative solutions to challenging motion control applications. Products such as the TruTrac series of linear measurement encoders, the 725 Industrial "encoder-within-an-encoder, as well as MA36 and MA63 multi-turn absolute encoders are examples.

As a vertically integrated manufacturer, EPC is able to control the quality and availability of critical encoder components. This capability allows the company to offer an industry-leading 3-year warranty and lead time as short as same-day for certain models. Our manufacturing capabilities allow for mass customization of encoders, with each model possessing numerous configurable features such as shafts, bores, mounting patterns, output types, connectors, and resolution.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

Applicants with disabilities may contact the Corporate Staff via telephone, e-mail, and other means to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Corporate Staff calling (208) 263-8541 or by emailing

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