RUBENSTEIN (www.Rubenstein.com) is a strategic communications & reputation management firm, founded by Howard J. Rubenstein in 1954. Every day, we earn our reputation by using our knowledge, network, and creativity to see around corners for our clients – navigating all media to help them solve problems, seize opportunities, and manage the risk of public moments.

Wisdom. Integrity. Vision. Hustle. Know-How. These are our values. If you share them, we want to hear from you.

THE POSITION

 RUBENSTEIN seeks a talented, motivated and dynamic Senior Vice President, Commercial Real Estate (Public Relations), to provide strategic communications counsel to a variety of clients, and build and execute sophisticated public relations strategies and programs for them.

A background in PR for commercial real estate clientele is required. Experience working with and for companies in a broad range of industry sectors, such as development, public company and private investment management, leasing, real estate tech applications, architecture/design, land use, mortgage finance and hospitality, will be optimal.

Our clientele represents every facet of the real estate industry, from high-profile REITs, developers, lenders, large family-owned companies and institutional investment managers, to brokers, owners, construction companies, life science developers, attorneys, advisors and other service providers.

PLEASE NOTE: This position is currently remote, and will eventually be located within our New York City office.

ESSENTIAL RESPONSIBILITIES

 
  • Serve as trusted client advisor, continually fostering client-agency relationship, building trust, and anticipating and addressing client needs
  • Provide strategy and counsel for developing comprehensive public relations programs that can address complex issues, including reputation and crisis management campaigns; contend with and navigate highly confidential, sensitive information and issues on behalf of clients
  • Craft, manage, implement and convey clients’ stories and messages through a full range of media outreach; pitch to media and execute long-range communications strategies that raise the profile of the client and its executives, securing coverage with regional and national publications; secure executive placement on prestigious industry panels and seminars
  • Write creative and effective press materials, campaign plans and communication materials; draft messaging and talking points for senior management presentations, including preparing executives for press interviews
  • Ensure that all team actions remain in synergy and all projects are delivered on-time and within scope at the highest quality
  • Assist in planning and overseeing the coordination of large-scale media events, including organizing logistics, staffing and managing press
  • Oversee content creation on social media and the distribution of press materials across platforms
  • Nimbly work well within a collaborative team account structure; actively mentor an array of junior staff and guide their ability to meet deadlines, enhance skills, and cultivate media relationships
  • Work with account and business development teams to build incremental business opportunities
  • Participate in pre-approved external company promotion through activities such as speeches, presentations and professional memberships to increase the firm's visibility in marketplace

KNOWLEDGE & SKILLS
 
  • Deep understanding of the issues connected to the real estate sector
  • Conversant in current breaking news both nationally and globally
  • Excellent communications, interpersonal, and presentation skills; ability to communicate with a diverse group of people and audiences; focused on team success and collaboration
  • Agility and versatility to stretch across client sectors, and the ability to effectively present work to colleagues and clients at all levels
  • Demonstrated ability to develop and implement strategic communications programs; proven success in managing client relationships
  • Excellent, demonstrated writing and analytical skills, with documented ability to craft press releases, media pitches, in-depth PR plans, analyses and strategic communications materials (AP Style knowledge a plus)
  • Strong relationships with media outlets on local and national level; proven record in delivering PR results across print, online and broadcast; curious and willing to learn about new topics, and ability to develop new media relationships in a variety of fields
  • Ability to manage time, multi-task and move quickly with efficiency and attention to detail while ensuring deadlines are met; diligent and organized with proven, high-level project management capability
  • Ability to quickly digest / understand complicated matters and help boil them down to key messages / actions
  • Ability to think critically, creatively and develop new and interesting ideas
  • Demonstrated proficiency and affinity for social media / digital tools and platforms, and the eagerness to learn and stay current in the digital space
  • Experience utilizing social media platforms to achieve client objectives; understanding of the intersection between traditional and social media and how different outlets can serve different purposes

EDUCATION & WORK EXPERIENCE
 
  • 10 – 15 years of client and media relations experience at a PR agency or on an in-house communications team preferred
    Developed commercial real estate sector public relations expertise required with versatility to work across multiple sectors
  • Experience in relevant PR areas, such as capital structures, land use, architecture, economic development, mortgage finance, design, property tech, leasing, luxury/lifestyle, travel and/or business-to-business, will be helpful
  • College degree preferred – focus in Communications, Journalism, English or a related field is ideal

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of the incumbent in this position. This job description is subject to change as the needs and requirements of the job change. Salary commensurate with experience.  We offer a competitive benefits package. All job offers are contingent on successful completion of a reference check.

RUBENSTEIN is an equal opportunities employer and values diversity. EOE/AA/M/F/V/D/SO.

Department: Real Estate
This is a full time position

Visit Careers at RUBENSTEIN to see more of our available opportunities. 

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