Location: Manchester, NH           Type: Full-Time, Exempt                                   Experience: Mid-level (4+ years)  


About SilverTech, Inc.:

SilverTech is a growing digital agency with offices located in Manchester, NH and Indianapolis, IN. Originally founded in 1996, our team has grown to over seventy crew members made up of web and digital experts! We pride ourselves on helping our clients realize their full potential on the web, but its our culture that really sets us apart. Not only are we driven to innovate, but also to collaborate, ideate, and of course, celebrate. We believe in Real Tech and Real People to drive Real Results for our clients. We also provide a competitive benefits package and other awesome perks. Ready to change the game with us?  

About the role:  

SilverTech is look for an analytical and ambitious digital media enthusiast to join our Marketing Team. The Digital Media Strategist will have the opportunity to work directly with our team to support and help manage digital media campaigns and budgets across a variety of platforms, including Google Ads, Bing, Yahoo and Facebook, among others. The ability to perform multiple functions while continuously learning new skills and technologies is a vital component of this position. The position reports to the Director of Marketing and works closely with the Sales Team and other agency staff to develop and execute strategic digital media plans/placements and marketing strategies. 

 A strong proficiency in search engine marketing, paid media marketing, lead generation, targeting, tracking, analytics and creative strategy is required. This is a detail-driven, fast-paced role in which the ideal candidate must be able to communicate ideas and recommendations with confidence, effectively multitask and work well with others.  

 Enthusiasm to implement innovative marketing ideas and explore new lead opportunities is a must. They must be able to work collaboratively with a wide variety of staff and clients with an interest and willingness to stay current with industry trends and issues related to digital media, social media and our target audience. Candidate must have experience with Google Ads and Google Analytics. Experience with Google Data Studio and Google Tag Manager also preferred. 

 

Responsibilities: 

  • Manage all aspects of search, display, and social media campaigns, including: 

    • Keyword research 
    • Budget planning
    • Campaign strategy, structure, buildout, and execution 
    • Creative strategy and development (including clear and effective ad copy) 
    • Testing and ongoing optimizations
    • Tracking and analytic
    • Ongoing bid and budget management
    • Reporting to relevant stakeholders  
  • Clearly communicate the progress of monthly/quarterly initiatives  

  • Develop new business opportunities with paid media and/or identify areas of improvement  

  • Forecast and track key account metrics on a daily basis 

  • Prepare reports on account status 

  • Collaborate with marketing and sales team to identify and grow opportunities  

  • Create and optimize landing pages using tools such as Hubspot or Unbounce 

  • Conduct market, keyword and media research as part of the proposal and planning process 

  • Evaluate emerging technologies and provide a recommendation for adoption where appropriate 

  • Assist marketing team members with miscellaneous digital marketing projects, as needed 

  • This position will evolve over time as market conditions change and new opportunities present themselves, so other responsibilities will be assigned or better yet, self-initiated! 

  

Qualifications: 

  • BS/BA in marketing, sales, business management, communications or related field or equivalent experience. Agency experience preferred 

  • 4+ years of experience in performance marketing and paid media management (including search, display, and social media campaigns) 

  • Solid understanding on how best to structure an entirely new campaign or restructure an existing one for improved results 

  • Basic understanding of all aspects of digital marketing including content, email, search engine optimization (SEO), automation and personalization 

  • Experience using a variety of platforms and tools such as Google Ads, Microsoft Ads, Google Analytics, Google Tag Manager, Facebook Business Manager, LinkedIn and Hubspot 

  • Experience communicating, presenting and working with key stakeholders at all levels of an organization, including executive and C-level 

  • Knowledge of general digital strategy 

  • Strong understanding of common business challenges 

  • Excellent listening, negotiation and presentation abilities 

  • Excellent organizational and time management skills 

  • Strong written and verbal communication skills  

  • Must be willing to travel on occasion 

All travel is post-COVID-19 Restrictions 
 

Changing the game:  

  • Competitive health packages, 401k + 4% match, flexible schedules, paid time off for rest and relaxation, casual dress code and more. 

  • Work in a fun, collaborative, and innovative environment.  

  • Work with cutting-edge technology.  

  • Regular crew events, outings, and more.  

  • We believe in career growth! We will help you achieve your goals through continuous professional development and regular career progressions. 

 

SilverTech Standards: 

  • Scrappy: Our clients experience unexpectedly fun, yet innovative problem solving.  

  • Show Up: We are intentionally there for each other, the agency and our clients. Our clients experience commitment, caring and confidence.  

  • Straight Talk: We communicate with clarity and we follow through on our promise.  

  • Sweat the Small Stuff: We give special attention to every detail from our code to our conference rooms. Clients experience quality reflected at every touch point and every interaction.  

  • Stretch: We strive every day to be better than we were the day before. And we always say no to the status quo. Our clients experience fresh thinking and new solutions that get real results. 

 

SilverTech, Inc. is an equal opportunity employer.   

We participate in E-Verify for all employees - This Employer will provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization.  Employers may not use e-Verify to pre-screen job applicants and may not limit or influence the choice of documents presented for use on the Form I-9.  

This is a full time position

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