About SilverTech, Inc. 

SilverTech is a growing digital agency with offices located in Manchester, NH and Indianapolis, IN. Originally founded in 1996, our team has grown to over seventy crew members made up of web and digital experts! We pride ourselves on helping our clients realize their full potential on the web, but it’s our culture that really sets us apart. Not only are we driven to innovate, but also to collaborate, ideate, and of course, celebrate. We believe in Real Tech and Real People to drive Real Results for our clients. We also provide a competitive benefits package and other awesome perks. Ready to change the game with us?

About the role
We’re looking for a Paid Search Strategist to join our growing Marketing Department. We’re seeking someone who is passionate about digital marketing and what it can do for our clients as well as someone who wants to be part of a fun, collaborative agency environment. In this role, you’ll have the opportunity to manage campaigns across a variety of channels, including Google, Microsoft, Facebook, as well as other new and innovative tactics like influencer marketing, programmatic, connected/streaming TV, and Spotify. You would also be able to work with clients in a variety of industries such as e-commerce, travel and hospitality, healthcare, finance, and many more. Strong proficiency with Google Ads and Google Analytics is required while experience with Google Tag Manager and Facebook Business Manager are preferred. Must be able to communicate ideas with confidence, effectively juggle multiple projects, and work well in a team setting.

Responsibilities:
  • Manage all aspects of digital advertising campaign including:
    • Campaign strategy and budget planning
    • Keyword research
    • Ad copy development
    • Conversion tracking set up and testing
    • Campaign buildout and execution
    • Ongoing optimizations and reporting
  • Evaluate and provide recommendations on the landing page experience for optimal conversion rates
  • Analyze data and report to relevant stakeholders
  • Manage client relationships and establish touch points via email and regular meetings
  • Collaborate with marketing and sales teams to help identify growth opportunities
  • Conduct market, keyword, and audience research as part of a proposal and planning process
  • Evaluate emerging technologies and provide a recommendation for adoption where appropriate
  • Stay up to date on industry trends and be willing to adjust tactics accordingly

Qualifications:
  • Bachelor’s degree or equivalent work experience 
  • Minimum 3-5 years of experience in paid media advertising and digital marketing 
  • Extensive knowledge of Google Ads and Google Analytics
  • Experience in Google Tag Manager and Facebook Business Manager
  • General understanding of SEO best practices
  • Ability to manage multiple projects in a deadline-driven environment
  • Strong written and verbal communication skills with a strong focus on articulating data and strategic analysis of data to clients
  • Excellent organizational and time management skills
  • Ability to learn quickly and adapt to varying client industries, landscapes, technological limitations, and budgets

Changing the game:
 
  • Competitive health packages, 401k + 4% match, flexible schedules, paid time off for rest and relaxation, casual dress code and more.
  • Work in a fun, collaborative, and innovative environment.
  • Work with cutting-edge technology.
  • Regular crew events, outings, and more.
  • We believe in career growth! We will help you achieve your goals through continuous professional development and regular career progressions.


SilverTech Standards:
 
  • Scrappy: Our clients experience unexpectedly fun, yet innovative problem solving.
  • Show Up: We are intentionally there for each other, the agency and our clients. Our clients experience commitment, caring and confidence.
  • Straight Talk: We communicate with clarity and we follow through on our promise.
  • Sweat the Small Stuff: We give special attention to every detail from our code to our conference rooms. Clients experience quality reflected at every touch point and every interaction.
  
SilverTech, Inc. is an equal opportunity employer.      
 
We participate in E-Verify for all employees - This Employer will provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization.  Employers may not use e-Verify to pre-screen job applicants and may not limit or influence the choice of documents presented for use on the Form I-9.  

This is a full time position

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