Our Company & Our Property 

Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, and spas, and gracious yet unobtrusive service. With 19 hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection. Follow us on Facebook, Twitter, and Instagram: @AubergeResorts and #AlwaysAuberge.

 

About Stanly Ranch, Auberge Resorts Collection

A private Napa Ranch cultivating the future of wellbeing. Stanly Ranch - a land that was established with legacy in mind and furthers its progression now with enlightened 21st century ideals. A vanguard in the movement toward holistic wellbeing, Stanly Ranch empowers an immersive agricultural experience intended to not only revitalize those lucky enough to visit, but to leave them transformed. Guests, owners, and locals alike will be captivated by an active and engaged private ranch lifestyle uniquely curated to nourish the mind, body, and soul through a rare connection to the land and its bounty.
 

Location

Remote & On Property Hybrid

 

Core Responsibilities

Within the Auberge family, our people always find new ways to look after the business, their guests, and their team members. Within this, the key responsibilities for this position are:
 

  • 360 Marketing Strategy: 

    • Lead the 360 marketing strategy for Tier 1 marketing initiatives, seasonal campaigns, and key partnerships. 

    • Develop and execute full funnel tactical plans across website, email, paid media, organic social media, PR, and influencer strategies. 

    • Create seasonal marketing calendars and timelines. 

    • Analyze weekly marketing results across key performance metrics to draw conclusions and strategize how to optimize tactics. 
       

  • PR: 

    • Support and manage relationship with external PR agency

    • Oversee and lead all media and tastemaker visits including date & rate confirmation, itinerary development and coordination, reservations, and travel arrangements. Communicate and share confirmations, itineraries, etc. with PR agency, tastemaker and/or agent.

    • Responsible for creation and distribution of VIP resumes/site forms internally, including clear communication of all needs and aspects of upcoming stays to property teams.

    • Champion all aspects of media stays (often required to host in person), ensuring each stay experience meets Auberge standards for service and accommodation.

    • Ensure all aspects of contractual agreement/media trade are adhered to

    • Ensure all press materials are regularly updated, share key initiatives, Experiences and Programming with PR agency for pitch development.

    • Draft quotes for key stories  
       

  • Partnerships:

    • Lead brand and press worthy partnerships. 

    • Act as the point of contact with partner, negotiate and execute all partnership terms and deliverables.

    • Work and coordinate with property team to execute events 
       

  • Social Media: 

    • Work closely with Area Director of Marketing to develop and execute organic social media strategy. Manage day to day social accounts for Stanly Ranch (resort) and Bear (restaurant).

    • Create engaging, on-brand feed and story content with a focus on video.

    • Maintain consistent posting cadence for feed, stories and highlights

    • Capture video and photo content while onsite - event coverage, onsite experiences and weekly programming, behind the scenes of the property and key personalities (i.e. Executive Chef)

    • Community engagement - respond to all comments and DMs
       

  • Website:

    • Responsible for maintaining, updating and optimizing Stanly Ranch website 

    • Consistently refresh imagery and content across homepage and key category pages. 

    • Lead website brief development inclusive of imagery selection and copy writing.

    • Create seasonal Experience, Programming and Events pages 

    • Update weekly menus and fitness classes 

    • Maintain Stanly Ranch presence of third party sites - google, tripadvisor, yelp, resy, opentable, expedia etc.
       

  • Email:

    • Responsible for all creative development and email briefs. Coordinate with digital producers via project management platform to create elevated and engaging email.

    • Email development includes copy writing and imagery selection

    • Support cross functional and property team with personal outreach and communication
       

  • Paid Media:

    • Lead digital advertising brief process in collaboration with Area Director of Marketing 

    • Project manage review process between key stakeholders 
       

  • Community Engagement / Local Marketing Activations:

    • Conceptualize, develop and execute key marketing initiatives designed to attract the local Napa community to Stanly Ranch 

    • Develop key strategies that will drive mid week business and ancillary revenues to the spa and restaurant

    • Execute tactical marketing plan / outline clear KPIs and success metrics  
       

  • Marketing Collateral & Creative Assets:

    • Create marketing assets to support key initiatives and events in the form of printed and digital collateral (ie. flyers, magazine advertisements, digital ads and banners).

    • Includes creative development and layout as well as copy writing and design

    • Manage property photo shoots including building shotlist, run of show, coordinate with creative team and property team. Communicate all shoot needs with property departments. 

 

Required Qualifications

  • Bachelor’s degree,  5+ years of experience in luxury or hospitality space with experience in  marketing and communications.

  • Strong analytical skills and business acumen, ability to analyze marketing performance metrics/results and draw insightful conclusions

  • Strong understanding of the luxury market and understanding of elevated brand aesthetic 

  • Excellent verbal, written, presentation, and interpersonal communication skills

  • Ability and passion for copywriting

  • Strong attention to detail, ability to multi-task and manage time efficiently  

  • Demonstrated ability to work with and support cross-functional project teams

  • Mobile and social media/community experience

  • Strong knowledge of the Napa Valley and Bay Area market, and cater to a luxury-minded audience. 

  • Must be both “Team” focused, and a self-motivated, adaptable, innovative, and independent worker.

  • Discerning eye for design and style, exceptional attention to detail, consistent follow through, and self-disciplined time management.

  • Creative and proactive thinker and problem-solver with high-level organizational, research, and product-sourcing skills. 

  • Proficiency in Google Suite, Google Analytics, Microsoft Word, Excel, Power Point, and Canva 

  • Proficiency with Adobe Creative Suite - Indesign, Photoshop

 

 

What Else?

At Auberge, we are passionate about our mission to be the best-loved operator of one-of-a-kind luxury properties and experiences.  We are storytellers and story-makers, delivering simple pleasures and creating unforgettable memories.  Born in Napa and inspired by the most relaxing places in the world, we prize simplicity, comfort, and beauty.  Whatever role we play in Auberge, and wherever we work, we all live by the view that our core purpose is to enrich people’s lives.  

 

If you feel that our approach is aligned with your own passions and beliefs, then please talk to us about becoming part of our family.

 

Stanly Ranch is an Equal Opportunity Employer, M/F/D/V. Stanly Ranch provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Stanly Ranch complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

This is a management position
This is a full time position

Visit Careers at Stanly Ranch

Personal Information









Attachments

Other Information