RESPONSIBILITIES
Planning/Strategy
  • Develop and manage effective integrated media plans that deliver on client business objectives
  • Craft client communication regarding recommended tactics, including specifics on targeting, investment levels, ad types and inventory
  • Summarize and communicate status of all campaigns with appropriate internal contacts and client teams - this includes building client-facing reports in Excel and/or PowerPoint with data visualization and insights
Digital Campaign Management
  • Programmatic:
    • Hands on experience planning, buying and managing programmatic buys through a DSP
    • Provide programmatic bidding expertise and understand bidding best practices to improve campaign performance
  • Social:
    • Collaborate with internal and external creative teams to develop high-quality, relevant social content and ensure approval processes are maintained
    • Create and manage paid social campaigns that support client initiatives
    • Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve and provide client and agency POVs and updates
  • Search:
    • Manage, review, and perform daily account responsibilities associated with Google AdWords and other search platforms
    • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
  • Execute and traffic all digital media plans in our 3rd party ad server (Campaign Manager) in addition to tag management, placing floodlights etc.
Reporting
  • Monitor campaign performance and pacing, update results on a daily basis
  • Create easily digestible client facing reports in Google Data Studios

QUALIFICATIONS
  • Bachelor's Degree preferred
  • Media Planning and Buying experience required
  • 2+ years of digital media experience a must
  • Working comprehension of strategy development and media math required in this position
  • High proficiency with Microsoft Excel formulas & pivot tables, creating efficiencies
  • Strong organizational skills and the ability to manage multiple projects simultaneously
  • A data-driven, independent, and analytical approach to problem solving
  • Self-starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility
This is a full-time position in our Boulder, CO office. Our office is currently operating remotely until further notice with the option of working from the office under our COVID protocol.

TDA does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.

This is a full time position

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