Exxel Outdoors has a wonderful sales opportunity for someone who is a wanting to help grow the business and exceed the sales goals year over year. We are looking for an individual who can strategically lead a team while continuously build relationships. Does this sound like you? Keep reading to find out more information! 
The Senior Vice President of Sales will lead a Senior sales team that will be responsible for a team of direct and indirect sales representatives and agencies in the USA and International account base. This important role will manage the sales function throughout the company for all brands, setting standards, KPI’s, selling strategies and dashboards for accountabilities.

This includes all product for this outdoor company. In addition to managing the day to day selling activities of the team, this role is directly responsible for managing select key customer relationships, budgeting and forecasting, ensuring shipments and service level expectations are being achieved, and working closely with the product development, channel marketing, and dealer service teams to ensure overall excellence.

  • Lead selling activities to maximize sales and margin growth and the achievement of planned sales targets.  Prior account base knowledge and relationships with key buyers and management are key.
  • Manage sales representatives and select key accounts to achieve and exceed key business objectives.
  • Recruit, motivate, and evaluate professional and aggressive in-house staff and field rep force.
  • Establish monthly, quarterly, and annual budget by customer achieving sales and margin growth.
  • Manage the selling team’s SG&A budget for planned travel, key customer meetings, etc.
  • Track POS performance with key accounts to ensure products and programs are performing as planned.
  • Work closely with channel marketing team to develop and execute key customer meetings (including presentations, promotions, POP/Display, and packaging).
  • Ensure customer program sheets are accurate and kept up to date. 
  • Lead selling strategy for key customer line reviews, trade shows, and industry events. 
  • Implementation and development of continuous improvements within the company.
  • Promote the company’s winning culture in all interactions with employees, customers, vendors, etc.

Sales for Specialty, Mass and Military/Outdoor

  • BS/BA degree and strong sales leadership experience required.
  • 5 to 10 years of experience in a leadership sales position with Mass and Specialty Retail environment with National Accounts (sporting goods or outdoor category a plus).
  • Responsible for a minimum of $100m in volume previously.
  • Responsible for organizations with a minimum of 20 sales representatives or independent sales groups.
  • High levels of professionalism and leadership skills. Team player who is also self-sufficient.
  • Work well under pressure and manage multiple deadlines.
  • Metrics driven, and prior experience with dashboard metric supervision and development.
  • Must be team, customer and brand focused, and very responsible. Entrepreneurial.
  • Demonstrated drive and confidence.
  • Must have excellent analytical and personal computer skills (preferably in Microsoft Office environment).
  • Strong organizational and project management skills and ability to multitask.
  • Must have excellent sales management communication, organization and interpersonal skills.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations. With the evolution of Exxel Outdoors, the responsibilities of this position may change. The job must be prepared to accept new responsibilities and transfer others.
We offer great benefits, product allowance, generous employee discounts, and awesome people to work with. If the Senior Vice President of Sales role sounds like it would be right for you, apply today!  


This is a management position
This is a full time position

Visit Careers at Exxel Outdoors

Personal Information


Other Information