Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each Auberge property possesses a unique individuality, all share a crafted approach to luxury that is expressed through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. With 18 properties open and 8 more announced, Auberge Resorts Collection has been recognized as one of the top luxury brands in the world by Conde Nast Traveler, Travel + Leisure and others.   

We believe in creating inspiring “soulful” experiences at each of our one-of-a-kind hotels.  To further advance these efforts, we are hiring a new role: Director, Brand Experience. This is a leadership position which is directly responsible for assisting and inspiring the local hotel teams to create rich, memorable, on-brand, marketable experiences for our guests. This person will liaise with CCO (direct report), CMO, outside marketing and PR firms and event/experience firms.  Liaise with Sr. VP of Operations and Corp Director of Operations on programs for implementation. This opportunity is for a person who enjoys creating experiences that become lasting memories to our luxury travelers. The goal is to deliver deeper connections to our guests and a feeling of soulfulness.

  1. Work with the hotels to map out and create both one-off and on-going experiences that enhances each property’s unique identity.  You will leverage the property’s unique seasonality, location and events to create experiences (including partnerships) that will appeal to the expectations of the Auberge luxury traveler and can be amplified by marketing, PR and social media to attract new guests to each of the properties in the portfolio.

  • imagine, document, design, budget and execute experiences with the hotels’ support.
  • creatively plan/program ideas that bring the properties’ identities to life.  Has a strong understanding of brand positioning.
  • multi-task and coordinate multiple projects with multiple stakeholders at once.
  • create experiences collaboratively with general hotel operations functionality in mind.
  • able to influence and gain the buy-in of stakeholders at the properties who will be required to execute most of the experience work
  • communicate information to operational departments accurately and in a timely manner.

  • Exceptional follow through and attention to detail
  • Excellent written and communication skills  
  • Social media posting skills
  • Past experience in creating experiences can come from many disciplines: marketing, event planning, concierge function, film/theatre, guest experience in retail, cruise or corporate, etc.
  • This is a senior role and suitable educational background sufficient to perform it is required
  • Must be “Team” focused with an ability to “pass the” ideation and excitement to the team.
  • Flexibility in travel, meetings/calls in multiple time zones
  • Based in San Francisco ideal, but will consider other locations
  • This is a self-starter position with a great deal of self-management inherent in the structure of working with 18 distinct hotels

A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties.  All duties and requirements are essential job functions.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to perform any other job-related duties assigned by their supervisor.

This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.


Department: Administrative
This is a management position
This is a home office positions position

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