As a company focus for 2020 and beyond, Auberge has embarked on a brand-defining program of deepening our “soulful” experiences at each of our one-of-a-kind hotels.  This role will spearhead this effort for the Napa properties, and as such, he or she will be responsible for initiating, facilitating, and guiding well-designed and creatively curated guest and team experiences unique to our properties through adventures, activities, classes, amenities, product selection, partner alignment, and space activation. This role is integral to establishing and maintaining thematic stories and elements that influence and guide the resorts’ guest experience. 

Core Responsibilities

Please note that this is not an exhaustive list of everything that needs to be done!  Within the Auberge family, our people always find new ways to look after the business, their guests, and their teammates.   Within this, the key responsibilities for this position are:

  • Programming: Develop annual events calendar for the property, based on their Journey Map. Planning, leading, and guiding inter-departmental execution of special events and weekly activities, events, classes, and programs that allow guests to maximally experience the property's values and create lasting memories. Develop daily rituals that bring the resort’s spirit alive for its guests and the local community.

  • Design: Curate design elements for use in Resort spaces, retail, and amenity offerings. Creating, executing, teaching, and standardizing presentation and execution of guest offerings. Activating event spaces in well-designed and intentional ways to create relevant, unprecedented, and memorable guest experiences. 

  • Networking: Establish relationships with local partners and vendors to initiate and enhance our unique brand story. Align the resorts with strong brand partners to solidify our messaging in the local community as well as the global luxury resort market, and to present a consistently attractive brand image to existing and potential guests.

  • Content Creation: Create visual and physical content to support the marketing of the experiences. This could include photoshoots, copywriting, graphic design, etc.

  • Training: Coordinate with Talent and Culture to ensure that our Team training program epitomizes the resort and Auberge values and brings the property Journey Map to life for employees. Maintain cooperative relationships and open lines of communication with leaders of operational departments to ensure concept execution of programming and product offerings  

  • Improvement: Identify opportunities to further improve, customize, or personalize a guest's experience

  • Travel: Ability to travel as required for the scope of role

  • Confidentiality: Maintain confidentiality and security of specified resort information, correspondence, reports and files



Essential Skills

  • Demonstrated excellence in a leadership role in a creative field.

  • Ability to creatively plan/program ideas that bring the property identity to life from initiation to execution; adapt and revise plans as developments necessitate in real time.

  • Ability to multi-task and coordinate multiple projects at once.

  • Ability to make smart decisions that support resort operations.

  • Ability to professionally represent the resort and interact with guests in a polished, responsible, and timely manner.

  • Ability to communicate information to operational departments accurately and in a timely manner.

  • Ability to prioritize & be strategic about which projects will provide the biggest impact to the property

  • Extensive breadth and depth of knowledge as relates to Napa Valley, sister Auberge properties, and the local area.

  • Must be both “Team” focused, and a self-motivated, adaptable, innovative, and independent worker.

  • Discerning eye for design & style, exceptional attention to detail, consistent follow through, and self-disciplined time management.

  • Excellent written and verbal communication skills; pleasant and professional phone and correspondence demeanor.

  • Creative and proactive thinker and problem-solver with high-level organizational, research, and product-sourcing skills. 

  • Computer-literate: ability to confidently and effectively navigate a variety of programs, including but not limited to Google Suite, HMS, Unifocus, Trip Advisor, Yelp, OpenTable, and social networking platforms.

  • Proven professional networking, partnership sourcing, and negotiating skills.

  • Ability to take on new responsibilities and roles as the position demands, both administratively and operationally.

Required Qualifications

1. Required Experience: 6-8 years of work experience in a creative field, and previous leadership experience. The ideal candidate will demonstrate success with developing and executing personalized experiences: possibly including coordinating events and activities, programming, retail, and/or interior design.

2. Required Education: Bachelor’s Degree or equivalent, ideally in Design, Marketing, Public Relations, or a combination of these.

3. Be a natural entrepreneurial leader with a positive demeanor and a sense of adventure.


What Else?

At Auberge, we are passionate about our mission to be the best loved operator of one-of-a-kind luxury properties and experiences.  We are storytellers and story-makers, delivering simple pleasures and creating indelible memories. Born in Napa and inspired by the most relaxing places in the world, we prize simplicity, comfort and beauty.  Whatever role we play in Auberge, and wherever we reside and work, we all live by the view that our core purpose is to enrich people’s lives.

If that philosophy resonates with you and you feel that our approach is aligned with your own passions and beliefs, then please talk to us about becoming part of our family.

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This is a management position
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