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Coordinator, Product Marketing
The Coordinator, Product Marketing, supports the execution of growth initiatives that drive acquisition, enrollment, and long-term engagement for our client driven loyalty programs. This role partners closely with Product Marketing Managers and cross-functional teams to launch campaigns, maintain and optimize enrollment experiences, support testing, and monitor performance with a strong focus on accuracy and continuous improvement.
Responsibilities of Coordinator, Product Marketing:
- Support Product Marketing Managers in executing growth marketing initiatives for loyalty clients
- Assist with acquisition testing strategy, roadmaps, and campaign execution designed to improve conversion rates.
- Help maintain and optimize enrollment touchpoints by identifying issues, coordinating updates, and supporting ongoing experience improvements.
- Support A/B and multivariate testing efforts, including test setup, quality assurance, launch validation, performance tracking, and documentation of results and learnings.
- Validate campaign setups, targeting, tracking, and test experiences to help ensure accurate, seamless customer experiences.
- Assist with analyzing test results and translating findings into clear takeaways and next-step recommendations.
- Monitor key performance metrics, including registrations, conversion rates, traffic, and other relevant indicators; compile regular reporting and flag notable trends, anomalies, or opportunities.
- Maintain organized documentation for campaigns, tests, results, and team processes; identify opportunities to improve workflow efficiency.
- Manage multiple tasks and deadlines while communicating progress, questions, and blockers proactively.
Skills of Coordinator, Product Marketing:
- One or more years of experience in product marketing, growth marketing, digital marketing, campaign operations, or a related role; relevant internship experience may be included toward this requirement.
- Bachelor’s degree in Marketing, Business, Communications, or a related field required.
- Basic understanding of A/B and multivariate testing principles
- Strong attention to detail and commitment to accuracy
- Ability to interpret basic performance data, identify trends, and support data-informed decisions
- Strong organizational skills and the ability to manage multiple tasks, timelines, and priorities in a fast-paced environment
- Clear and effective written and verbal communication skills
- Collaborative approach and ability to work effectively with cross-functional partners
Perks and Benefits of Coordinator, Product Marketing:
- Fully remote work environment
- Unlimited PTO, closing every Friday at 2pm (all year round) and a paid week off between Christmas and New Year's.
- Health Benefits: Medical, Dental, Vision, Disability, Life, Safe Harbor 401K plan with a 3% contribution from ebbo, 100% vested to you right away.
- Annual bonus and merit increases
- DEI Program and Wellness Program with great prizes.
- Every team receives an annual budget for training opportunities.
- Tons of opportunity for mentorship and growth (career trajectories for employees).
The base salary for this position is $50,500-$50,500. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the position, market considerations, budgetary considerations, tenure, and standing with the company (applicable to current employees), as well as the employee’s/applicant’s skill set, pertinent experience, and qualifications.
About ebbo
At ebbo, our focus is on our team members. Your growth and work/life balance are always top of mind. You’ll be joining a company that values everyone’s input, rewards and recognizes exemplary work, prioritizes diversity, equity and inclusion and loves to have fun. You’ll also be a part of a company that is constantly being recognized for excellence. We were chosen as a “Connecticut Top Workplace” ten years in a row, named one of Boston’s Best & Brightest “Top Company Cultures” nationally and featured in Forbes, Fast Company, Glossy and Chain Store Age.
From a business perspective, ebbo is an all-in-one loyalty company. In addition to our suite of uniquely configurable loyalty solutions, ebbo’s data driven, full-service approach helps brands build customer engagement on repeat. ebbo also operates a direct-to-consumer business, called Clarus Direct. Learn more about us at https://www.ebbo.com/.
ebbo is proud to be an Equal Opportunity/Affirmative Action employer. As such we are collecting this data from applicants. Completion of this data is voluntary and will not affect your opportunity for employment or terms or conditions of employment. This data will be used for reporting purposes only and will be kept separate from all other personnel records and only accessed by the Human Resources Department. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by law.
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Department: Marketing
This is a full time position