CEDENT- Sr. Manager, Marketing Operations (Mountainview, CA)

Title: Sr. Manager, Marketing Operations @ Mountain View, CA
Terms of Hire: Full Time.
Salary: $ 125,000–$140,000/ YR + Benefits.

Job description:
Sr. Manager, Marketing Operations
The Sr. Manager, Marketing Operations is a critical in Client’s marketing organization, and will be responsible for powering the engine that underpins all areas of marketing – B2B and across multiple products and solutions. We are looking for someone that has built, operated and scaled marketing technology stacks and related processes to drive demonstrable impact on the business, as well as identified and led training initiatives as required for the marketing team.

The ideal candidate will be a leader and strategic thinker, who is well-versed in understanding the big picture and related priorities, and then identifying how to impact this through operations. If you are analytical and growth minded, enjoy trying new things and proactively identifying opportunities that accelerate impact you will thrive in this role.
Responsibilities:

Technology – Develop and execute on our marketing technology vision. Audit and evaluate existing marketing technology stack with respect to lead processing, measurement instrumentation, automation capabilities, and overall value to the business. Direct implementation of new technologies according to business goals
Team - Manage one individual contributor, and assess the personnel needs of the team to support growth plans, as well as the use of contract resource

Process – Establish processes to support a world class marketing organization and enable efficiency both today, and as the team scales. Work hand-in-hand with sales operations, and sales leaders to ensure an effective lead development and hand-off process that maximizes marketing RoI

Analysis – Own the reporting engine and analysis for marketing programs, working with marketing managers to evaluate results and identify opportunities for growth and expansion

Collaboration – Work cross-functionally, collaborating with key stakeholders to understand challenges and opportunities that marketing can impact

Communication – Effectively communicate across the marketing and broader organization, sharing project updates, timelines, processes and results, whilst also championing the marketing team and demonstrating our impact on the business
Lead Management: manage the Service Level Agreement (SLA) with sales and sales enablement teams. Develop, maintain, and report on lead quality and leads follow-up with Sales.
Organic List Building: Work closely with marketing communications and product marketing to build campaign target list, streamline process to capture leads from events and/or marketing automation platforms, and ensure qualified leads are hands-off seamlessly from marketing to sales. Establish key shared success KPI metrics. Report on marketable database health and advise on list-building to increase marketable audience, especially for Client key personas.

Required Knowledge And Skills:

Deep understanding of marketing automation platforms, CRM systems, and other marketing and sales technologies (analytics, CMS, sales outreach tools etc)
Experience with account-based marketing practices, and tools and processes that support target account strategies
Leader in marketing automation and demand generation best practices that will drive results
Data driven, analytical, with excellent attention to detail
Practiced at leading teams with a growth mindset, and passionate about team learning and development
Strong project management and communication skills
Energetic, passionate, with an appetite to grow
Experience with the following marketing systems highly preferred: Pardot, Salesforce, Asana, Smartsheets, DemandBase, Terminus, Zoom, etc.
Proficiency with Salesforce and Salesforce ecosystems including but not limit to Pardot, Seismic, Tableau Social Studio.
Passionate about marketing technologies and demonstrate strong knowledge on marketing technology platforms (marketing automation, digital marketing tools)
Demonstrated strategic thinking and implementation skills; proven analytical skills with the ability to translate data into actionable plans
Demonstrated success in developing strong working relationships
Demonstrated success in the ability to lead projects and cross-functional teams
Motivated, execution-oriented, high-performance individual with strong process and organizational capabilities and a desire to improve processes
Proven track record in a fast-paced environment and organizational skills to manage multiple projects with flawless execution
High aptitude to learn and adopt new applications to improve efficiency and generate results
Experience with defining and executing on data and analytics road map
Experience with project management tools such as Smartsheet, Asana or similar
Proficiency with Microsoft Office suite, including Excel, Word, PowerPoint

Basic Qualifications:

Bachelor’s degree
5+ years’ experience in marketing and/or sales operations,
2+ years in a people management role

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