GWL Realty Advisors- Digital Marketing and Social Media Specialist (Toronto, ON)

About GWL Realty Advisors

GWLRA is a leader in both the commercial and multi-residential real estate industries. Driven by our values of Integrity, Ambition, Creativity, and Empathy, our vision is to be a sustainable company known for exceptional real estate management, trusted advice, and outstanding service by consistently fulfilling our mission to deliver strong, long-term results for our clients.

We’re looking for a Digital Marketing and Social Media Specialist to support our multi-residential marketing and leasing team! This role tracks online marketing trends, collects and analyzes data, develops campaign strategies, optimizes and reports online campaign performance, and communicates with a variety of with clients. Strong technical skills and the ability to present actionable insights that inform digital marketing and social media strategies are key for success.

HYBRID POSITION

RESPONSIBILITIES

Content + Campaigns

Define and implement key strategies that align with online marketing/business objectives
Manage internet listing sites (i.e. Padmapper, Zumper, Kijiji) to ensure accuracy
Manage Google Reviews, Google Business Profile as part of an overall reputation management strategy
Develop digital and social campaigns and web measurement strategies while keeping to budget.

Analytics + Insights

Collect and analyze customer, marketing, social media and web behavioral data.
Test campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance, when to increase/decrease various marketing spends.
Maintain dashboards, data visualizations, and campaign and website performance reports to deliver technical information to non-technical audiences.
Develop advertising schedules and quantify performance metrics surrounding the success of ad placements and Google Adword campaigns
Monitor and analyze digital media, social media and marketing trends
Manage additional projects as needed.

Collaboration + Partnerships

Develop and presenting learnings from your analyses, including actionable insights and recommendations
Develop a program to generate testimonials from current and past residents.
Work with partner agencies to build social media presence.
Other various special projects

QUALIFICATIONS

Bachelor's degree in Marketing or a related field
1-3 years of work experience preferred in Digital Marketing and Social Media
Experience in real estate and/or multi-residential industry is an asset
Extremely proficient with Microsoft Excel including understanding of Pivot Tables & Macros and experience with analytical and reporting tools, such as Google Analytics.
Deep knowledge of digital marketing across social, display, and programmatic platforms.
Strong analytical and strategic thinking skills.
Ability to make data-driven decisions.
Excellent interpersonal and collaboration skills.
Strong communication and presentation skills.
Bilingual is an asset

What we Offer

3 Weeks of Vacation per year
3 Paid Personal Days per year
Up to $2,000 annual Education Allowance
Up to $5,000 annual Mental Health Coverage, plus other comprehensive benefits and savings programs
Up to $400 to use towards wellness annually to help support your financial, physical, and mental wellness

Our Business

Learn more about our commercial and residential businesses, our values, and careers at GWLRA.

Our Commitment to Diversity

GWL Realty Advisors is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

This is a full time position

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