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Media Buyer (Boca Raton, FL; CA; ...)
Position Summary
The Media Buyer Media is responsible for negotiating with media outlets to acquire advertising space for online campaigns to grow brand awareness and increase sales. They will conduct market research to optimize the advertising medium and placement to effectively reach the desired target audience.
Responsibilities
The Media Buyer Media is responsible for negotiating with media outlets to acquire advertising space for online campaigns to grow brand awareness and increase sales. They will conduct market research to optimize the advertising medium and placement to effectively reach the desired target audience.
Responsibilities
- Execute and evaluate complex digital campaigns across various media channels on leading programmatic platforms
- Manage targeting, budgets, pacing and other parameters to optimize performance and successfully deliver KPIs
- Generate detailed and accurate reports on routine campaign performance, plus quarterly/ annual business reviews
- Communicate with other team members including account managers and creative services on the status and performance of client campaigns
- Foundational knowledge of digital media channels, research tools, and/ or reporting dashboards a plus (Google/ Meta/ Amazon Ads, DSP/DMP platforms, etc.)
- Enjoy working with technology and can manage workflows across multiple systems
- Ability to review complex data sets plus communicate highlights in a clear, concise manner
- Ability to work well independently but communicate frequently with managers and other team members
- Passionate about the media and marketing industry
- Comfortable with flexibility to work-from-home
- 5 years' experience in an operations leadership or similar position
- Bachelor’s degree in Marketing, Advertising or related field from a four (4) year college or University.
- A minimum of 2+ years of media buying experience or equivalent combination of education and experience.
- Experience in programmatic buying, online video, paid search, paid social Experience managing is a plus.
- Knowledge of general computer programs and media buying software programs such as Google Ads, Meta Business Manager, DV360, Yahoo DSP strongly desired; or equivalent combination of education and experience.
- Ability to adapt in a fast paced, startup company
This is a non-management position
This is a full time position