DIGITAL MARKETING MANAGER
Reports to: SR MARKETING MANAGER                                                     

Cline Family Cellars is a leading Sonoma family-owned and operated certified sustainable winery. Built on a passion for winemaking and rooted in respect for the land, Cline is known for producing highly lauded Zinfandels, Rhone-style wines and classic varieties sourced from owned vineyards in Sonoma-Carneros, Petaluma Gap and Oakley, California. We are seeking an innovative individual who is a true storyteller to take ownership of digital marketing and ecommerce initiatives for Cline Family Cellars, Jacuzzi Family Vineyards and The Olive Press.  

What you will do
  • Drive email marketing campaigns from beginning to end including planning, content creation, targeting, scheduling, and analyzing
  • Manage ecommerce by adding new products and editing existing, creating promotional codes, analyzing performance and making recommendations to optimize
  • Regularly update website content, audit for accuracy, and incorporate best practices for SEO, improve UX and assist with maintaining listings on partner websites
  • Protect brand standards in the development and execution of all digital marketing activities
  • Collaborate with internal cross-functional teams including Marketing, Design, Events and DtC
  • Strive to evolve and expand the company’s digital presence, while keeping abreast of marketing and wine industry trends
  • Work in a team environment with a collaborative spirit and a love for brainstorming
     
What you will bring
  • 2+ years of experience in email and/or e-commerce marketing environment
  • Have a strong understanding of the customer journey, from first-impression to post-purchase
  • In-depth knowledge of Google Analytics, CRM, SEO, website content management. Added bonus if you know your way around Hubspot, Mailchimp, ModX, Wordpress and Adobe Creative Suite
  • Demonstrated content creation and creative writing skills
  • Understand how to source and leverage different types of content
  • Exceptional attention to detail
  • Solid technical skills and ability to pick up new tools as necessary
  • Fantastic time/output management with strong work ethic and a sense of urgency
  • Ability to apply data and insights to strategy to help drive results and identify opportunities
  • Understanding of HTML/CSS
  • Experience with consumer products or consumer-oriented marketing campaigns—planning, creating, editing, and publishing quality content that speaks to multiple audiences/target demographics
  • Ability to lift 40 lbs
  • Thrive in a collaborative environment and like to have fun!

Cline Cellars provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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