DIGITAL MARKETING MANAGER
Reports to: SR MARKETING MANAGER                   
                                                  

Cline Family Cellars is a family-owned and operated certified sustainable winery rooted in Sonoma, California. Built on a passion for winemaking and committed stewards of the land, Cline is known for producing highly lauded noble varietals, Zinfandels, and Rhone-style wines sourced from our vineyards in Sonoma-Carneros, Petaluma Gap and Oakley.

JOB SUMMARY
Responsible for leading digital marketing programs from strategy to execution for the Cline family portfolio of brands with focus on email marketing, ecommerce and web content. Reporting to the Senior Marketing Manager, this position collaborates with Marketing, Design, Sales, and DtC.

ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Drive email marketing strategy, tactics and campaigns from beginning to end including planning, content creation, targeting, scheduling, automation workflow, and reporting
  • Manage ecommerce by adding new products and editing existing, creating promotional codes, analyzing performance, A/B split test landing pages and making recommendations for optimization
  • Regularly update website content, audit for accuracy, and incorporate best practices for SEO, improve UX, mobile-friendliness, and assist with maintaining listings on partner websites
  • Plan, measure, analyze and report on paid advertising such as Google, Waze, Facebook and Instagram and social media marketing performance
  • Maintain a working knowledge of principles of SEO including keyword research, on-page and off-page SEO and website accessibility
    • Manage organic search engine performance and goal-setting based on site impressions, click through rates, traffic, bounce rate and conversions
  • Protect brand standards in the development and execution of all digital marketing activities
  • Collaborate with internal cross-functional teams including Marketing, Design, Events and DtC
  • Strive to evolve and expand the company’s digital presence, while keeping abreast of marketing and wine industry trends
     
REQUIREMENTS - Experience, knowledge and skills
  • 5+ years of experience in email and/or e-commerce marketing environment
  • Have a strong understanding of the customer journey, from first-impression to post-purchase and can make recommendations and changes based on findings
  • In-depth knowledge of Google Analytics, CRM, SEO, website content management. Added bonus if you know your way around Hubspot CMS & CRM, Commerce7, and Adobe Creative Suite
  • Demonstrated content creation and exceptional creative writing skills and attention to detail
  • Solid technical skills and ability to pick up new tools as necessary
  • Fantastic time/output management with strong work ethic and a sense of urgency
  • Ability to apply data and insights to strategy to help drive results and identify opportunities
  • Understanding of HTML/CSS
  • Ability to lift 40 lbs
  • Thrive in a collaborative environment and like to have fun!

We offer a competitive salary, health and employment benefits.

Cline Cellars provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This is a management position
This is a full time position

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