Director of Business Development (Merrick, NY)

Able Health Care Service is looking to fill an administrative staff position.
The ideal candidate for the position of Director of Business Development is an experienced take-charge administrator who can build relationships with external sources for agency growth.

Position Objective
Strategically develops and implements the Agency’s advertising, marketing, and communications programs to build brand awareness and increase sales and identify new opportunities in the health care community. The incumbent supports all internal communication initiatives and events.

Responsibilities and Duties include but are not limited to

1. Implement an Able Health Care Services marketing strategy, developing brand awareness, generating inbound traffic and encourage service/product adoption.
2. Create standardized marketing practices and procedures, and specific advertising and Public Relations plans to achieve organizational goals and objectives.
3. Maintain a solid understanding of the market by monitoring all aspects of the Home Health landscape that will impact the business, and recommending actions and contingency plans to maximize opportunities.
4. Plan marketing-related projects and manage external marketing partners and vendors.
5. Networks on a person-to-person level in the healthcare community, to gain and maintain the trust of healthcare professionals.
6. Meets with families and individuals who are in need of our services, and facilitates the intake process by learning our client's needs in order to match them with compatible caregivers.
7. Works closely with our recruiting, scheduling and intake departments, to provide the best possible caregivers to our clients.
8. Communicate all areas of opportunity and communicate with branch offices to assure positive business development outcomes, including troubleshooting referrals, ensuring offices-staff members respond timely to all referral inquiries. Assist with any-all areas related to ensuring timely acceptance and Start of Care for all new clients that meet the criteria for acceptance.
9. Educates managed care organizations, networks, hospitals, and other external referral sources regarding agency programs, products and services.
10. Attend job fairs, trade conferences, and other marketing outreach initiatives for the intent of marketing company services.
11. Assists with the development of social media marketing, letter writing campaigns and proposals.
12. Attend meetings with referral sources as approved by Chief Executive Officer.
13. Selects promotional items to be used in marketing.
14. Review trade newsletters, articles and other information related to the health care field and is alert to changing conditions and new opportunities.
15. Develop promotional materials to support new initiatives, campaigns, and product education.
16. Work collaboratively with Contracting and Managed Care teams to identify/ execute new business opportunities.
17. Other duties as needed.
18. Participates in agency’s Quality Assessment and Performance Improvement Program (QAPI).

• Degree in Business or Public Administration, Marketing, or related field, or an equivalent combination of education and experience.
• One-year work experience in supervision/administration, preferably in a community health or home health care setting. Basic knowledge of governmental home health agency regulations, Medicare/Medicaid regulations, Joint Commission Standards and Performance Improvement standards.
• Proven ability and skill to identify and analyze complex situations and needs and recommend or implement effective courses of action for management.
• Effective communication skills, including ability to write clear and concise reports, policies and correspondence; ability to interact effectively with many levels of personnel by telephone, in person, and in writing. Skill in resolving conflict situations and in recognizing politically sensitive situations.
• Comprehensive knowledge of the overall departmental function.

• Pay Range $80,000 to $120,000
• Leave time includes Paid Time Off, Sick, and paid holidays
• Benefits include medical, dental, and vision
• Retirement savings – 401(k)
• Voluntary benefits – short term disability, life insurance and other products

• In-person, office; requires travel

ABLE is an Equal Opportunity Employer