Our Company & Our Property 

Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, and spas, and gracious yet unobtrusive service. With 19 hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection.  Follow us on Facebook, Twitter, and Instagram: @AubergeResorts and #AlwaysAuberge.


Role Summary

The Area Director of Marketing is a new role for an individual who is excited by the opportunity to lead the marketing efforts for a group of Auberge Resorts Collection properties that currently include: Primland Resort in the Blue Ridge Mountains of Virginia, in addition to a property to be named later.  The role will be integral to building a distinct image for each property and growing occupancy and rates as well as increasing ancillary revenues in food & beverage, spa and other activities from high-end luxury guests and patrons.

This individual will be responsible for developing the marketing strategies and implementing efforts around public relations, social media, digital, ecommerce, customer relationship marketing, sales marketing and collateral for these properties as well as lead the efforts to create one of a kind content including photography, video that creates strong storytelling across all marketing channels.  This person will take a lead role in writing annual marketing plans.  In addition, this role will ensure that communications align with property positionings and develop strategies, identify and implement relevant partnerships, sponsorships and unique one-of-a-kind experiences working with the operations team and the guest experience curator.
Join our team as Area Director of Marketing and become one of the authors of our story.  As part of the Auberge family, you will report directly to the General Manager of Primland Resort. 


Core Responsibilities
The key responsibilities for this position are:

  • 10 to 15+ years in marketing roles including experience working with the luxury consumer.
  • Is driven, innovative and passionate about the craft of marketing and about the luxury lifestyle market.
  • Has a curious mind, is a strong multi-tasker who finds opportunities and creates solutions, where others find problems.
  • Someone who “rolls-up their sleeves” to get it done and inspires others with their vision and acumen

Required Qualifications and Skills
  • Has a strong understanding of the style, design and nuance of luxury that is required to create a distinctive brand for each property.
  • Collaborative and has strong influencing skills and can manage a remote team at the properties
  • Demonstrated success in building brands and delivering results (ideally with experience at smaller independent brands)
  • Ideally has a love of the outdoors and a passion for adventure and mountain living

Travel Requirements

  • Travel to hotels, resorts and home office as required
  • Infrequent travel to industry conferences

What Else?

At Auberge, we are passionate about our mission to be the best-loved operator of one-of-a-kind luxury properties and experiences.  We are storytellers and story-makers, delivering simple pleasures and creating unforgettable memories.  Born in Napa and inspired by the most relaxing places in the world, we prize simplicity, comfort, and beauty.  Whatever role we play in Auberge, and wherever we work, we all live by the view that our core purpose is to enrich people’s lives.  If you feel that our approach is aligned with your own passions and beliefs, then please talk to us about becoming part of our family.

 Auberge Resorts, LLC is an Equal Opportunity Employer, M/F/D/V. Auberge Resorts, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Auberge Resorts, LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training

This is a full time position

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