Organizational Summary

San Francisco AIDS Foundation (SFAF) envisions a future where health justice is achieved for all people living with or at risk for HIV. Ultimately, we strive for a day when race is not a barrier to health and wellness, substance use is not stigmatized, HIV status does not determine quality of life, and HIV transmission is eliminated.

Our mission is to promote health, wellness, and social justice for communities most impacted by HIV through sexual health and substance use services, advocacy, and partnership.

Our strategic plan includes an articulation of its five key values, which are the foundation for its work and its employees:  Justice, Dignity, Courage, Leadership and Excellence. We need passionate agents of social change, vanguards of public health, and practitioners of racial justice to join our fight.

Position Overview:

As the leader of the Marketing, Communications and Digital Engagement Department, this role is responsible for creating interest in AIDS/LifeCycle, using digital methods to drive registration and fundraising, all while building and maintaining brand equity.

Essential Duties and Responsibilities:
  • Develop an annual integrated Marketing & Communication plan that includes:
    • Digital marketing
    • Social media engagement and marketing
    • Email outreach and communications)
    • Traditional marketing and PR
  • In partnership with the Dr. Director Community Engagement & Fundraising, develop a digital engagement roadmap that leverages digital platforms for fundraising and participant engagement
  • Lead and manage the ALC marketing team comprised of a Digital Engagement Manager, Marketing Manager/Design Lead, Sr. Manage ALC Communications and Manager ALC Marketing Communications
  • Act in the role of Webmaster of AIDS/, ensuring that the website is a key marketing vehicle for engaging leads and inspiring conversion and that the Participant Center/participant apps create environment that leads to participant success
  • Grow the AIDS/LifeCycle master brand, optimizing for recognition as a world class event and experience
  • Implement Google Analytics to optimize lead generation/acquisition
  • Partner with SFAF and Los Angeles LGBT Center Marketing department to ensure cross platform reach of known and new audiences
  • Identify, build and manage key vendor relationships to ensure the best possible ROI of marketing resource usage
  • Management of external creative and technical vendors
  • Direct the design effort for all incentives and wearables with an eye on building the brand and creating excitement within the AIDS/LifeCycle Community

Supervision:  N/A

Physical Requirements and Work Environments:

Skill in operating equipment such as a personal computer, copy machine and telephone system.  Ability to perform routine bending, stooping, twisting, and reaching. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The position may have exposure to blood borne pathogens and other infectious agents

Education and Experience
  • A strong candidate for this role will have 7-10 years of marketing & communications experience that includes:
    • High volume lead acquisition and management
    • Digital and website strategy development and implementation
    • An understanding of a year-long event cycle
    • Partnering with outreach/grassroots organizers
    • Brand marketing
    • Constituent communications planning and implementation
    • Development of a brand “voice”
  • Management of digital engagement processes a must
  • Peer-to-Peer fundraising marketing experience highly desired
  • Experience with AIDS/LifeCycle and/or the LGBTQ+ community a plus
  • Demonstrated ability to work effectively with people of diverse races, ethnicities, nationalities, sexual orientations, gender identities, gender expression, socio-economic backgrounds, religions, ages, English-speaking abilities, immigration status, and physical abilities in a multicultural environment.

Work Environment:

This position is primarily located at 1035 Market Street, San Francisco, however it may occasionally require traveling to other office locations or off-site meetings as required by the job. Role may include evening and weekend coverage.

The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for personnel so classified.


SFAF is proud to offer a comprehensive benefits package for our full-time employees. These include:

Vacation + Leave
24 days of combined Paid Time Off/Sick Time Off for the first two years of employment
29 days of Paid Time Off/Sick Time Off after two years of employment
14 paid holidays per year

403(b) Plan – SFAF matches employee contributions (1 to 1) up to 3% of salary

Health Coverage
Flexible Spending Account to set aside employee pre-tax dollars for unreimbursed medical and dependent expenses.
Medical insurance - premium fully/partially paid by SFAF for employee (Kaiser Permanente HMO, Sutter Health Plus HMO)
Vision insurance – premium fully paid by SFAF for employee (MetLife)
Dental insurance – premiums fully/partially paid by SFAF for the employee (MetLife Insurance)

Employee Sponsored Care
Plume - Gender Affirming Care – Family care benefits
Maven – Family Forming benefits

Life Insurance + Disability + Family Leave
Life Insurance and AD&D insurance – Employer Paid: 100% of salary, up to $100K (MetLife)
Long term disability insurance (MetLife)
Family and Medical Leave Act (FMLA) and California Family Rights Act (CFRA), Pregnancy-Related Disability Leave (PDL), as applicable

Equal Employment Opportunity Statement:

The San Francisco AIDS Foundation is an Equal Opportunity employer. We actively seek applications from people living with HIV/AIDS, people with disabilities, women, LGBTQ individuals and people of color.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Application Process:

Please visit our careers page at:



Department: AIDS/LifeCycle
This is a management position
This is a full time position

Visit Careers at San Francisco AIDS Foundation

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