Marketing Coordinator/Associate
Job Type: Full-Time

As a Marketing Coordinator/Associate at Wavemaker Labs, you will suggest creative ways to attract more customers while you develop original content and promote Wavemaker Labs’ brand. Ultimately, you will be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Values
  • Commit to desired outcomes… define outcomes and achieve them vigorously
  • Challenge assumptions…to ensure great outcomes
  • Prudent optimism…glass-half-full, with a dose of caution to challenge our assumptions
  • No egos, no jerks…no joke

Responsibilities
  • Create engaging text, image and video content.
  • Measure web and social media traffic
  • Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
  • Editorial calendar and organization workflows must be developed and managed.
  • Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why.
  • Measurement and optimization of the program will be required on a regular and ongoing basis.
  • Integration of content programs with brand campaigns to drive brand to demand.

Requirements
  • BA/BS or equivalent working experience
  • Experience creating content for the web and growing a social audience.
  • Editorial mindset that seeks to understand what audiences consume and how to create it.
  • Ability to analyze and present content and social performance.
  • Experience with Facebook, Instagram, and Twitter required
  • Experience with Klaviyo and Google Analytics a plus
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.
  • Excellent communication skills.
  • Multitasking and analytical skills.

Wavemaker Labs is a product development and startup incubator.
We are a diverse team of innovators, builders and entrepreneurs, developing advanced technologies for practical use in robotics, automation and mobility…to name a few

This is a full time position

Visit Careers at Wavemaker Partners

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