Content Marketing Manager
Job Type: Full-Time

Role Summary:
We are looking for a qualified Content Marketing Manager to join our progressive, cross-functional team. You will be responsible for creating, improving and maintaining content to achieve the business goals of our portfolio companies. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and KPIs to identify opportunities and drive organization-wide content development best practices. The ideal candidate is an experienced content manager with demonstrated creative writing skills, content management and are just as conversant with organic social strategies as you are with SEO best practices. As a Content manager, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you. Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience across multiple brands.   


Values
  • Commit to desired outcomes ...define desired outcomes and achieve them vigorously
  • Challenge assumptions ...to ensure great outcomes
  • Prudent optimism ...glass-half-full, with a dose of caution to challenge our assumptions
  • No egos, no jerks ...no jokes

Competencies
  • Creativity/Innovation: Generates new ideas, challenges the status quo, takes risks, supports change, encourages innovation, solves problems creatively.
  • Teamwork: Meets all team deadlines and responsibilities, listens to others and values opinions, helps team leader to meet goals, welcomes newcomers and promotes a team atmosphere.
  • Excellence/Quality: Is attentive to detail and accuracy, is committed to excellence, looks for improvements continuously, monitors quality levels, finds the root cause of problems, owns/acts on quality problems.

Qualifications
  • Bachelor's degree in marketing, content production, journalism and/or digital marketing 
  • 3-5 years progressive experience in a content production/management role for D2C brands
  • Hands on experience with the Google Suite and WebFlow
  • Basic technical knowledge of HTML and web publishing
  • Knowledge of SEO and web traffic metrics
  • Intermediate knowledge of Google Analytics to assess content marketing and SEO efficacy
  • Progressive experience and strategic acumen in social media platforms including Facebook, Instagram, YouTube, Twitter, Snapchat and TikTok
  • Excellent writing skills
  • Ability to extrapolate the brand voice of disparate brands in different industries 
  • Attention to detail, planning and calendaring 
  • Good organizational and time-management skills
  • Familiarity with crowdfunding and crowdfunding platforms

Responsibilities
  • Develop content strategy aligned with short-term and long-term goals of Wavemaker Labs portfolio companies 
  • Collaborate with marketing, design and agency teams to plan and develop site content, style and layout
  • Create and publish engaging content across various platforms 
  • Write, edit, proofread and improve holistic content library for all Wavemaker Labs portfolio companies Targeting a specific set of keywords for all content pieces written, published and shared
  • Optimize content according to SEO best practices and establish keyword strategies 
  • Use Google Analytics to analyze website traffic and users engagement metrics
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Develop an editorial calendar (email, organic social, crowdfunding platforms, etc.) and ensure broader team alignment 
  • Ensure compliance with law (e.g. copyright and data protection)
  • Stay up-to-date with developments and generate new ideas to draw audience’s attention for all Wavemaker Labs portfolio companies
  • Researching and sourcing content for our portfolio company’s websites
  • Monitoring the competition’s online activities

Wavemaker Labs is a product development and business incubator. We are a diverse team of innovators, builders and entrepreneurs, developing advanced technologies for practical use in robotics, automation and mobility… to name a few.

This is a full time position

Visit Careers at Wavemaker Partners

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