Digital Marketing Strategist (Kill Devil Hills)
Digital Marketing Strategist
Company: Kitty Hawk Kites & Kitty Hawk Surf Co
Location: Kill Devil Hills, NC (On-Site)
Job Type: Full-time / On-site
About Kitty Hawk Kites & Kitty Hawk Surf Co.: Kitty Hawk Kites and Kitty Hawk Surf Co. are iconic Outer Banks brands with a rich history, deeply rooted in providing uplifting experiences and celebrating the adventure and beach lifestyle of the Outer Banks. Kitty Hawk Kites offers a wide variety of activities and retail options. This includes everything from hang gliding lessons to selling a vast selection of kites. Kitty Hawk Surf Co. focuses on providing top surf brands and creating a community around the surf culture.
Job Summary: The Digital Marketing Strategist is responsible for developing and executing digital marketing strategies that drive online traffic, increase conversions, and maximize ROI. This role requires a strong understanding of digital marketing channels, data analysis, and the ability to optimize campaigns for performance.
Responsibilities:
• Digital Strategy & Execution:
o Develop and implement comprehensive digital marketing strategies to achieve business objectives. o Manage and optimize paid digital advertising campaigns across various platforms (Google Ads, social media ads, retargeting ads, etc.). o Plan and execute email marketing campaigns, including list segmentation, automation, and performance analysis.
• SEO & Website Management:
o Develop and implement SEO strategies (on-page, off-page, technical) to improve organic search rankings. o Enhance and maintain the web presence across multiple websites to optimize user experience and increase conversion rates. o Responsible for overall website performance and data-driven insights.
• CRM Management:
o Oversee and optimize the CRM system (HubSpot) to support marketing efforts, focusing on lead generation, audience segmentation, and maintaining accurate contact records. o Build and manage targeted email campaigns and automated workflows to engage users, nurture leads, and drive conversions across various customer journeys. o Ensure ongoing CRM data integrity through regular audits, deduplication, and hygiene practices to maintain a clean, organized, and actionable contact database.
• Data Analysis & Reporting:
o Utilize Google Analytics and Looker Studio to track website traffic, user behavior, and campaign performance. o Analyze data to identify trends, insights, and opportunities for optimization. o Generate regular reports on digital marketing performance and ROI.
• Collaboration:
o Collaborate with the Content & Creative Manager to ensure content is optimized for digital channels and SEO.
Qualifications:
• Experience in digital marketing, including SEO, paid advertising, email marketing, and web analytics. • Strong understanding of digital marketing channels and best practices. • Proficiency in Google Ads, Google Analytics, social media advertising platforms, and CRM systems (HubSpot). • Ability to interpret data, identify trends, and make data-driven decisions. • Strong communication and collaboration skills.
To Apply: Please submit your resume and cover letter to jobs@kittyhawk.comKitty Hawk Kites, Inc is an Equal Opportunity Employer.
Company: Kitty Hawk Kites & Kitty Hawk Surf Co
Location: Kill Devil Hills, NC (On-Site)
Job Type: Full-time / On-site
About Kitty Hawk Kites & Kitty Hawk Surf Co.: Kitty Hawk Kites and Kitty Hawk Surf Co. are iconic Outer Banks brands with a rich history, deeply rooted in providing uplifting experiences and celebrating the adventure and beach lifestyle of the Outer Banks. Kitty Hawk Kites offers a wide variety of activities and retail options. This includes everything from hang gliding lessons to selling a vast selection of kites. Kitty Hawk Surf Co. focuses on providing top surf brands and creating a community around the surf culture.
Job Summary: The Digital Marketing Strategist is responsible for developing and executing digital marketing strategies that drive online traffic, increase conversions, and maximize ROI. This role requires a strong understanding of digital marketing channels, data analysis, and the ability to optimize campaigns for performance.
Responsibilities:
• Digital Strategy & Execution:
o Develop and implement comprehensive digital marketing strategies to achieve business objectives. o Manage and optimize paid digital advertising campaigns across various platforms (Google Ads, social media ads, retargeting ads, etc.). o Plan and execute email marketing campaigns, including list segmentation, automation, and performance analysis.
• SEO & Website Management:
o Develop and implement SEO strategies (on-page, off-page, technical) to improve organic search rankings. o Enhance and maintain the web presence across multiple websites to optimize user experience and increase conversion rates. o Responsible for overall website performance and data-driven insights.
• CRM Management:
o Oversee and optimize the CRM system (HubSpot) to support marketing efforts, focusing on lead generation, audience segmentation, and maintaining accurate contact records. o Build and manage targeted email campaigns and automated workflows to engage users, nurture leads, and drive conversions across various customer journeys. o Ensure ongoing CRM data integrity through regular audits, deduplication, and hygiene practices to maintain a clean, organized, and actionable contact database.
• Data Analysis & Reporting:
o Utilize Google Analytics and Looker Studio to track website traffic, user behavior, and campaign performance. o Analyze data to identify trends, insights, and opportunities for optimization. o Generate regular reports on digital marketing performance and ROI.
• Collaboration:
o Collaborate with the Content & Creative Manager to ensure content is optimized for digital channels and SEO.
Qualifications:
• Experience in digital marketing, including SEO, paid advertising, email marketing, and web analytics. • Strong understanding of digital marketing channels and best practices. • Proficiency in Google Ads, Google Analytics, social media advertising platforms, and CRM systems (HubSpot). • Ability to interpret data, identify trends, and make data-driven decisions. • Strong communication and collaboration skills.
To Apply: Please submit your resume and cover letter to jobs@kittyhawk.comKitty Hawk Kites, Inc is an Equal Opportunity Employer.
Department: Kitty Hawk Kites
This is a full time position
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