The Instructional Designer is ideas-driven, comes from a teaching or training background, and is passionate about creating imaginative and innovative learning experiences. The Instructional Designer will be expected to work with subject matter experts, a diverse range of formats, and multimedia production platforms. Other responsibilities include developing objectives, rewriting and reshaping content, and developing assessments as the designer works with the Product Manager(s), Project Manager, and/or other team members to create self-guided online learning modules, live web-based training sessions, instructor-led training guides, and supporting materials following effective instructional design principles. The Instructional Designer will use strong interpersonal, written, and visual communication skills to bring together text, images, video, and audio to communicate and educate our clients’ employees, members, customers, and other stakeholders.

  • Write learning objectives.
  • Set instructional end goals and create content that matches them.
  • Determine the scope of educational projects.
  • Create the layout of the instructional material.
  • Visualize instructional graphics, the user interface, and the finished product.
  • Design learning experiences that reflect the needs of the target audience.
  • Work with subject matter experts to ensure proper content and scope.
  • Create engaging learning activities and compelling course content.
  • Provide exercises and activities that enhance the learning process.
  • Reshape content for changing needs.
  • Write effective copy, instructional text, audio scripts, and video scripts.
  • Develop materials/multimedia aids (audio, video, simulations, role-plays, games, etc.) and test them.
  • Devise modes of assessment, such as tests or quizzes, to measure learning.
  • Develop entire courses and curriculum for f2f, synchronous, and asynchronous delivery.
  • Create facilitator guides and training materials.
  • Work with Product Managers to create documentation for digital products.
  • Analyze and apply trends and best practices in learning technologies and instructional design.
  • Ensure all development milestones and timelines are met and report weekly on progress.

  • A bachelor’s degree in instructional design, education, English, journalism, or a related field is required. A master’s degree is strongly preferred.
  • Knowledge of instructional design and effective pedagogy for adult learners.
  • Knowledge of effective online learning and mobile strategies that incorporate multiple forms of media and increase engagement.
  • Familiarity with project management and the project development lifecycle, including product conceptualization and development, template and protocol fidelity, and quality assurance standards.
  • Awareness of K12 education trends and the needs of practicing educators.

Skills and Abilities
  • Strong self-management skills, including the ability to work on multiple projects with competing priorities while meeting project milestones and aggressive deadlines.
  • Strong interpersonal skills to negotiate complex editorial issues with subject-matter experts and other team members.
  • Imagine new and innovative methods of instruction that engage adult learners.
  • Working knowledge of the current online authoring platforms, including Articulate and Captivate. 
  • Outstanding verbal and written communication skills, and proficient use of technology.
  • Ability to write concisely with an appropriate tone for a variety of audiences.
  • Ability to edit documents for mechanics, grammar, usage, and ASCD style guidelines.
  • Ability to conduct online research in order to learn unfamiliar content and identify potential SMEs for specific course topics.
  • Ability to make content and editorial decisions that successfully balance the perspectives of multiple audiences.
  • Basic understanding of video production, education technology, LMS's and on-line platforms.Ability to manage and organize one’s own time with limited supervision.
  • Proficient in Microsoft Office products, including Word, Excel, Skype, PowerPoint, and Outlook.
  • Ability to learn and use web-based office applications for online collaboration, document and content management, and intranet management.

  • Six to seven years experience in the education or training field with at least three years in instructional design or developmental editing (non-print experience preferred).
  • Experience leading projects and managing complex tasks is required.
  • Experience in a K–12 education setting is preferred.
  • Online learning or educational technology experience is a plus.

  • Normal demands associated with a deadline-driven office environment.
  • The noise level is generally quiet to moderate.
  • Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization.

  • Ability to remain at a desk for extended periods of time.
  • Ability to communicate and exchange information with others.
  • Ability to move about to coordinate work in areas of varying heights.
  • Ability to perceive and inspect records in a document management system.
  • Ability to perceive design imagery and color in web-based applications.
  • Ability to operate general office equipment.
  • Ability to set up, adjust, assemble, control, test, and operate the equipment.
  • Ability to travel to off-site meetings up to 10 percent of the time.

This position description summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.
Key Position Designation: Certain positions are essential to providing immediate and continuing support for operations or support functions during an emergency or building closure. Employees who hold these positions may be required to work (at their worksite or remotely) when other employees are not required above. Please refer to the General Information section above to determine whether this position is considered a key position.


This is a non-management position
This is a full time position

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